Sales, distribution, e-commerce and government procurement

India sells through three channels a Japanese company must plan separately: traditional distributor/dealer networks, digital marketplaces (including quick commerce and ONDC), and public procurement via GeM, which handles roughly 40–50% of government buying and requires an Indian entity with PAN and GST.

28 resources

Finding distributors, dealers and channel partners

Vanik vanik.com

Long-running B2B distribution marketplace and distributor lists

Marketplace Freemium English

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E-commerce and digital retail

Myntra partners.myntra.com

Fashion and beauty — key for Japanese cosmetics/lifestyle brands

Marketplace Freemium English

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Nykaa nykaa.com

Fashion and beauty — key for Japanese cosmetics/lifestyle brands

Marketplace Freemium English

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AJIO ajio.com

Fashion and beauty — key for Japanese cosmetics/lifestyle brands

Marketplace Freemium English

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ONDC ondc.org

Government-backed open commerce network (7 lakh+ sellers)

Marketplace Freemium English

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Government and PSU procurement

Marketing and consumer reach

ASCI ascionline.in

Advertising Standards Council of India: self-regulatory advertising codes

Association Free English

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